Tuesday 21 February 2012

"Skinny Meals in Heels" by Jennifer Joyce

'Skinny Meals in Heels' published by Murdoch in January, 2012, is Jennifer’s ninth cookbook that inspiring healthy-meets-delicious weekday cooking.
Her other books – ‘Meals in Heels’, ‘Small Bites’ etc. – are sold world-wide and have been very successful.
Jennifer’s books 'Meals in heels' was chosen by the Daily Mail as one of their top 10 books for 2010. American magazine Food and Wine selected 'Small Bites' as one of their 25 favourites for their 'Best of the best' 2006 cookbooks.
Both Divertimenti and Leith's school of food and wine host Jennifer’s popular cookery classes in London.

Meeting Jennifer Joyce - Food writer, Author and Stylist

Purifyne met Jennifer Joyce: it was such a pleasure to meet Jennifer Joyce who is a top food writer, author and stylist based in London. Well-known for her talent of creating mouth-watering, healthy and unique recipes, Jennifer styles all her own work bringing the beauty of colourful foods to the daylight.

For the past 12 years Jennifer has been working for top UK Food magazines like BBC Good Food, Olive, Sainsbury's magazine, Elle Decoration and the Telegraph.

Saturday 18 February 2012

Success Story of the month: January 2012

A successful business woman, mother, the founder and owner of “Donna Ida” boutiques tells us how she found a 7-day Bespoke Plus Detox Plan by Purifyne:


“I can honestly say I wasn’t hungry on this detox – same as any. With fruit in the juice there’s enough sugar to keep you going and I didn’t feel exhausted in the mornings or like I could hardly stay awake at night…..”

Tuesday 14 February 2012

Why Dark Chocolate ...and not only on Valentine Day!

Recent studies have suggested that cocoa or dark chocolate may possess certain beneficial effects on human health.
Dark chocolate, with its high cocoa content, is a rich source of the Flavonoids Epicatechin and Gallic acid – both possess cardio protective properties. Cocoa possesses a significant antioxidant (flavonoids) action, protecting against LDL oxidation, more than other Polyphenol antioxidant-rich foods and beverages.
The below are just a few reasons why you should enjoy this wonderful, almost gilt free indulgence:

 
• Lower Blood Pressure: Daily consumption of dark chocolate (100 g or so and not the whole large bar of it!) reduces blood pressure.
• Lower Cholesterol: Dark chocolate has also been shown to reduce LDL cholesterol (the bad cholesterol) by up to 10 percent.
o Two-thirds of the fat in dark chocolate comes in the forms of a saturated fat called Stearic acid and a monounsaturated fat called Oleic acid. However, unlike other saturated fats, Stearic acid does not raise levels of LDL cholesterol in the bloodstream.
• Reduces blood clot: The antioxidants flavonoids (found in cocao beans) can also reduce the blood's ability to clot and thus reduces the risk of stroke and heart attacks.
• Anticancer: Evidence from laboratory studies suggest that cocoa Flavonoids may possess anti-carcinogenic mechanisms. However, very little evidence exists to suggest whether consuming Flavonoid-rich dark chocolate may increase or decrease the risk of cancer.
Anti-ageing: High concentration of antioxidants – Flavonoids (nearly 8 times the number found in strawberries) – protect the body from ageing. Anti-oxidants enable to eliminate free radicals, which contributes to wrinkles, sagging skin, loss of muscle tone, age spots and the various age-related diseases.